“You must be
gutted.” Said Davina to Bradley – sorry – SIR Bradley Wiggins as he explained
that a non-weight bearing bone in one of his legs had suffered a minor stable
fracture.
“Well, it’s only
The Jump.” Said Sir Brad, keeping it very much in mind that he was currently
enjoying the sort of complimentary all-inclusive winter break that most of us
would have to sell a kidney to experience.
Davina’s
earpiece exploded with the sound of voices from the control room shouting
various instructions and directions. This coupled with the oompah band and the
yodelling must have made her feel as if she had just put her head inside a spin
drier full of cutlery and, for a split second, she simply stood with one eye
half closed and looked as if she needed a Nurofen. Consummate professional that
she is, Davina just laughed that Davina laugh, you know, the one that’s too
loud and goes on too long and she puts her face right up against the camera and
looks as if blood’s going to start coming out of her eyes. “Ha-ha-haaaa!
Whaddaya mean, ‘it’s only The Jump’?” Silence fell.
Bradley
clarified, possibly at gunpoint, that whilst he had had the best time of his
life, life, let’s face it, goes on and he would wish the other contenders well
in the rest of the show and he would love the chance to do it again. Someone,
somewhere put the safety catch back on the Walther PPK and the oompah band
started up again. Trouble is, the bloody yodelling recommenced and the cow
bells started ringing and everybody put their false smiles back on and
pretended to be having a right-old apres-skiing good laugh. The only thing that was missing was Stacey Solomon.
Ah, there she is.
Honestly, what
is the point of this programme? Unlike the BBC, ITV can cover the cost of
anything by selling advertising during their shows so, largely, they can do
whatever they like and pay whomsoever they wish to go anywhere they fancy. But,
as I tried to explain to my Alsatian the other evening for reasons far too
unpalatable to go into here, just because you CAN do something, it doesn’t mean
you HAVE to. I mean, I’d like to bet that if, for instance, you paid them
enough hard cash, you could get any of the stars of Gogglebox to stand in a
bucket full of scrambled egg while Chris Akabusi sang ‘Wondering Star’ whilst
dressed as Lobster. I could make this happen. And if I couldn’t Richard Osman
probably could and he’d sell it to Endemol Television. But, come on, WHY?
The Jump is
typical of the sort of show that programme makers THINK we want to see. It’s a
format that, they imagine, simply cannot fail. If it doesn’t remind you of your
recent skiing holiday then it fills you with anticipation about your impending
skiing holiday and if you’re not having a skiing holiday it will comfort you as
you aspire to a skiing holiday and, if you don’t ‘do’ skiing holidays then you
can look at celebrities from Made in Chelsea eating and drinking with Olympians,
and ex rugby internationals throwing snowballs at glamour models, and soap
stars and former footballers having some ‘bantz’, and Davina ‘bantzing’ away
with everyone in earshot, which actually means everyone in the north western
hemisphere, and if this doesn’t appeal there’s always Stacey Sodding Solomon,
what more do you want? Eh?!
I can’t work out
if The Jump was actually pitched to ITV executives by several graduates as a
new concept in entertainment, in which case they were simply shown the door at
which point one of them blurted out ‘Davina’s agreed to do it’ and contracts
were signed. Or weather Davina’s agent just turned up one day and told the
production company that his client had a 6 week skiing holiday every year and
needed something to do on the Sundays so they’d better adapt some old celebrity
talent show format. Either way it’s clear that the assumption is that, as long
as Ms McCall is involved you can pretty much televise a celebrity knitting
competition and viewers will tune-in in their droves. In fact, give it a fortnight
and there they’ll be; Binky Felsted, Gemma Collins, Alan Shearer and Geoff
Boycott all going clickety-clack with their knitting needles as Stacey Solomon
uncorks vintage Krug and chucks Faberge eggs into the sea.
It’ll be called
The Jumper.
Probably.