Well, she
survived another week and, as predicted, Elizabeth gets closer and closer to
the ‘final 5’ who endure the interview from hell in the penultimate episode.
She will, of course, breeze through this in the same manner that she has passed
every other task, getting it mostly wrong when the camera is pointing at her,
but executing Nobel prize-winning business skills at all other times. This we
know because how else would she have ever passed the audition, let alone survived
until week eight.
Ever since week
two, when she was charged with the task of measuring the wall of a hotel room
and confidently declared it to be 3 centimetres high, she has blundered her way
through each task in the manner of Tommy Cooper sawing a woman in half, somehow
getting to the end of the performance with hardly a drop of blood spilt and
reputation and integrity just about intact.
In Wednesday’s
episode, Elizabeth hi-jacked the task completely, casting herself in the role
of comic-lead in a motor car advert completely dreamed up by herself. It’s hard
to tell if her colleagues are now completely spellbound by her or if they are
simply standing back in the sure and certain hope that she will self-destruct
before them. I’m sure that, if she does, it will be on Claude Littner’s watch
and will culminate in a hostage situation with Elizabeth holed-up in the board
room, gun at Claude’s temple and demanding a helicopter.
Either way,
James, this week’s losing project manager, stood blinking up at her and nodding
in agreement as she outlined her plot for the ad.
“I’m a stressed-out
mother trying to get my kids to school, I leave my handbag on top of the car
and when I drive off it falls into the road.”
“It’s funny’” she
added, reassuringly.
James tried to speak, but no words came out.
Needless to say,
the rest of the programme simply followed the team’s implosion. Their
opposition may as well have just produced a campaign that involved them
standing around pointing at their allocated vehicle and shouting ‘Car, Car,
Car, Car’ for two minutes, they’d have still won. They tried their best to even
it up by responding in the affirmative to criticism levelled at them by the
industry experts to whom they were pitching.
“You’re right,,”
said Creative Director, Anisa, “some of the feedback said they thought we were
selling a bicycle.”
This is a mixed
message of some extreme magnitude when you are trying to convey the benefits of
a new car. Charles would never have stood for it, “We intentionally portrayed
the car as a bike in order to give the customer and enhanced experience when
they took it for a test drive.’ He would have said.
It didn’t matter,
they may as well have advertised blancmange, the judges would have still
preferred their output over Elizabeth’s clowning effort. Which, actually, may
have worked had the car been named a ‘Pillock’ and backed by a digital campaign
that offered something like, “The car for the big lumbering sod in your life.”
But no, they billed it as the ideal ‘family car’ and called it an Xpando, with
the accent on the ‘X’.
Back in the boardroom,
Lord Sugar started to make up his own rules. James, still confused twixt arse
and elbow, decided that Sarjan and Joanna were the two candidates who deserved
a further grilling by His Lordship.
“What about her?”
said the Lord, pointing furiously at Elizabeth who was putting her hat and coat
on and trying to exit the boardroom via the broom cupboard. With an air of ‘it’s
my ball and we’ll put the goal posts wherever I say’, Elizabeth was told to
wait outside with the others while Sugar was hosed down with cold water and had
his dials re-set from ‘apoplectic’ to ‘mildly irritated’.
Having taken it
upon himself to drag Elizabeth back in, he then proceeded to sack the only
member of the team who’d simply stuck to his task and tried to apply a
reasonable amount of polish to the Elizabeth-sized turd that had been presented
to him. Sarjan left amid some confusion and one could only assume that, if he
was gone, all four were going to be boarding a taxi for home. But dear Lizzie
had weaved her magic spell again and Lord Sug relented. He must have looked at
her baleful expression and realised that even he couldn’t bring himself to get
rid of her. She’s priceless, and unless she kills herself clattering down the
stairs one morning to answer the phone, he’s going to have to work with her. If
she doesn’t win this series, she’ll probably just keep turning up uninvited
next year until he gives her 250 grand.
Back at the
house, as the ground beneath them started to shake, carefree expressions turned
to grim resignation as the remaining candidates realised, long before she
appeared at the door, that Elizabeth had been reprieved.